This campaign centered on the newly enhanced three-camera system, opening with a close-up lens composition that went on to become a defining angle for subsequent iPhone campaigns. I helped explore lighting-driven animation approaches to accentuate the device’s highly reflective finish, using moving light and strobing effects to shape its presence. I also developed the typographic animation template inspired by the wallpaper, and contributed to a custom 8K video wall animation showcased in Apple Stores worldwide.